OAD News

Take a peek at our most recent news, upcoming events, and blog posts

Year-end Prestige Beauty Sales Preview

January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

How direct-to-consumer brands are reshaping marketing.

Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more