February 2019 - On Air Direct

QVC reveals brand makeover for mobile and social shopping

July 1, 2019February 13, 2019 by OAD Team

By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more

Beauty 2018-2020: Don’t Fear the Disruption

July 1, 2019February 8, 2019 by OAD Team

February 8, 2019 Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry CEW recently hosted “State of the Beauty Industry Report 2018-2019,” featuring insights and data from Larissa Jensen, executive director, beauty industry analyst, The NPD Group; Flynn Matthews, head of insights + measurement, consumer packaged goods, Google; Karen Wolfe, vice president, client consulting, Nielsen; and … Read more

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