By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more
by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more
Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more
April 3, 2018 Contact AuthorJeb Gleason-Allured When Liberty Interactive renamed itself Qurate Retail Group in early March, the retail giant was removing the borders on what the company could be and reaching beyond existing mindsets for its platforms, which include the retail brands QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements. … Read more
GLOSSY by JESSICA SCHIFFER APR 4, 2018 At a time when much of the beauty conversation is happening online, QVC may not seem like the smartest outlet for new brands looking for a place to launch or expand their reach. But, to this day, the 32-year-old television shopping network remains a key platform for those young … Read more
The group’s president and ceo spoke at a CEW event Wednesday night at the Union League Club in New York. Ellen Thomas Qurate Retail Group sure can draw a memorable crowd. Suzanne Somers, Josie Maran and celebrity makeup artist Mally Roncal were just a few of the QVC hosts who mingled with industry executives at … Read more
(Pottstown, PA) — A fast-growing east-coast fulfillment company will soon be opening a new warehouse to better serve customers throughout the country. For the past 14 years, On Air Direct, Inc. (OAD) has been partnering with vendors and retailers for QVC, HSN, Amazon, Nordstrom and top-tier beauty brands: Philosophy, IT Cosmetics, Calista Tools, Bobbi Brown, … Read more
