Year-end Prestige Beauty Sales Preview

January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

Customizing marketing strategies keeps brands competitive and customers happy.

by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more