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QVC Beauty
QVC reveals brand makeover for mobile and social shopping
By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more
Year-end Prestige Beauty Sales Preview
January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more
Customizing marketing strategies keeps brands competitive and customers happy.
by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more
QVC answers customers’ demands with launching Urban Decay
Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more
