OAD News

Take a peek at our most recent news, upcoming events, and blog posts

How direct-to-consumer brands are reshaping marketing.

Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more

UPS Passes Early Holiday-Season Test

Carrier delivered 98.3% of packages on time over Thanksgiving week after upgrading operations Paul ZiobroNov. 28, 2018 4:51 p.m. ET UPS delivered 98.3% of packages shipped during Thanksgiving week on time, according to ShipMatrix Inc., a software provider that analyzes shipping data, with little variation across the different shipping speeds used by customers. Last year … Read more

Customizing marketing strategies keeps brands competitive and customers happy.

by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more

On Air Direct, Inc. Launches Dashparency

Dashparency (TM) is a Vendor Dashboard with real-time inventory and sales data at your fingertips. (POTTSTOWN, PA) – On Air Direct (OAD) is proud to announce the launch of DashparancyTM, up-to-the-minute, inventory tracking software that will impact the 3PL landscape. This proprietary software is giving vendors, retailers, and sales teams an unprecedented view of real-time … Read more