Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15.0% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. That’s a slight slowdown from 2017, when online sales grew 15.6% year over year, according to Commerce Department figures. Total retail … Read more
by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more
Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more
