QVC reveals brand makeover for mobile and social shopping

By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more

Beauty 2018-2020: Don’t Fear the Disruption

February 8, 2019 Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry CEW recently hosted “State of the Beauty Industry Report 2018-2019,” featuring insights and data from Larissa Jensen, executive director, beauty industry analyst, The NPD Group; Flynn Matthews, head of insights + measurement, consumer packaged goods, Google; Karen Wolfe, vice president, client consulting, Nielsen; and … Read more

How the US Prestige Beauty Industry Reached $18.8 Billion In 2018

January 30, 2019 Global Cosmetic Industry During 2018, the U.S. prestige beauty industry saw sales increase by 6% over 2017 to reach $18.8 billion.  According to The NPD Group, skin care grew by 13% and contributed 60% of the industry’s total gains; makeup sales grew by 1%; fragrance saw a sales growth of 4%. Hair was the smallest … Read more

Year-end Prestige Beauty Sales Preview

January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

Customizing marketing strategies keeps brands competitive and customers happy.

by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more

QVC answers customers’ demands with launching Urban Decay

Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more

On Air Direct, Inc. Launches Dashparency

Dashparency (TM) is a Vendor Dashboard with real-time inventory and sales data at your fingertips. (POTTSTOWN, PA) – On Air Direct (OAD) is proud to announce the launch of DashparancyTM, up-to-the-minute, inventory tracking software that will impact the 3PL landscape. This proprietary software is giving vendors, retailers, and sales teams an unprecedented view of real-time … Read more

U.S. Prestige Beauty Sales Increase by 9% in Q1 2018

May 9, 2018 Contact Author The NPD Group has reported on the U.S. prestige beauty category’s sales performance during Q1 2018.  The skin care category lead the overall industry in Q1 2018 to reach $1.5 billion, a 14% increase over Q1 2017. NPD found that sales of toner/clarifiers grew by 19%, eye treatments grew by 14%, lip … Read more