Welcome to the team, Kelly Schaeffer! We only hire people we believe will make a difference here, and we’re proud to count you among that number. Kelly joined OAD’s team with over 35 years in a management position that cultivated her skills to be OAD’s Human Resource Administrator. You will find that she makes a … Read more
3PL Fulfillment. 360˚ Approach. 180˚ Difference. More than a full-service 3PL, we are your partner. Your brand is our business. That is the OAD difference.
By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more
February 8, 2019 Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry CEW recently hosted “State of the Beauty Industry Report 2018-2019,” featuring insights and data from Larissa Jensen, executive director, beauty industry analyst, The NPD Group; Flynn Matthews, head of insights + measurement, consumer packaged goods, Google; Karen Wolfe, vice president, client consulting, Nielsen; and … Read more
January 30, 2019 Global Cosmetic Industry During 2018, the U.S. prestige beauty industry saw sales increase by 6% over 2017 to reach $18.8 billion. According to The NPD Group, skin care grew by 13% and contributed 60% of the industry’s total gains; makeup sales grew by 1%; fragrance saw a sales growth of 4%. Hair was the smallest … Read more
Pamela N. Danziger Forbes Contributor This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “ People are seeking equilibrium in all aspects of their lives – between humans and technology, brand … Read more
January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more
Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more
They’ve got mail … and lots of it. According to a new study, the beauty and grooming subscription service category is expected to grow 10% in the next six months. The study, conducted by research consultancy Magid, noted that 17% of consumers currently have a subscription in the beauty/grooming category, while 27% plan on joining … Read more
by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more
