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Attending Cosmoprof?

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3PL Fulfillment. 360Ëš Approach. 180Ëš Difference. More than a full-service 3PL, we are your partner. Your brand is our business. That is the OAD difference.

QVC reveals brand makeover for mobile and social shopping

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By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more

Year-end Prestige Beauty Sales Preview

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January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

How direct-to-consumer brands are reshaping marketing.

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Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more

Customizing marketing strategies keeps brands competitive and customers happy.

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by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more

QVC answers customers’ demands with launching Urban Decay

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Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more

On Air Direct, Inc. Launches Dashparency

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Dashparency (TM) is a Vendor Dashboard with real-time inventory and sales data at your fingertips. (POTTSTOWN, PA) – On Air Direct (OAD) is proud to announce the launch of DashparancyTM, up-to-the-minute, inventory tracking software that will impact the 3PL landscape. This proprietary software is giving vendors, retailers, and sales teams an unprecedented view of real-time … Read more

Here’s what Amazon CEO Jeff Bezos said when he visited Dallas

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Jason Roberson Published 4/23/18 Dallas Business Journal By Jason Roberson  â€“ Managing Editor, Dallas Business Journal a day ago Jeff Bezos, CEO of Amazon, and one of the nation’s most eligible relocation seekers, visited Dallas Friday evening to shed light on his business success, but not where he plans to build his coveted second headquarters.  The … Read more

On Air Direct