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Year-end Prestige Beauty Sales Preview

January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

How direct-to-consumer brands are reshaping marketing.

Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more

Customizing marketing strategies keeps brands competitive and customers happy.

by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more

On Air Direct, Inc. Launches Dashparency

Dashparency (TM) is a Vendor Dashboard with real-time inventory and sales data at your fingertips. (POTTSTOWN, PA) – On Air Direct (OAD) is proud to announce the launch of DashparancyTM, up-to-the-minute, inventory tracking software that will impact the 3PL landscape. This proprietary software is giving vendors, retailers, and sales teams an unprecedented view of real-time … Read more

On Air Direct