Welcome to the team

Kelly Schaeffer Human Resource Administrator

Welcome to the team, Kelly Schaeffer! We only hire people we believe will make a difference here, and we’re proud to count you among that number. Kelly joined OAD’s team with over 35 years in a management position that cultivated her skills to be OAD’s Human Resource Administrator.  You will find that she makes a … Read more

Beauty 2018-2020: Don’t Fear the Disruption

February 8, 2019 Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry CEW recently hosted “State of the Beauty Industry Report 2018-2019,” featuring insights and data from Larissa Jensen, executive director, beauty industry analyst, The NPD Group; Flynn Matthews, head of insights + measurement, consumer packaged goods, Google; Karen Wolfe, vice president, client consulting, Nielsen; and … Read more

Year-end Prestige Beauty Sales Preview

January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more

How direct-to-consumer brands are reshaping marketing.

Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more