Welcome to the team, Kelly Schaeffer! We only hire people we believe will make a difference here, and we’re proud to count you among that number. Kelly joined OAD’s team with over 35 years in a management position that cultivated her skills to be OAD’s Human Resource Administrator. You will find that she makes a … Read more
3PL Fulfillment. 360˚ Approach. 180˚ Difference. More than a full-service 3PL, we are your partner. Your brand is our business. That is the OAD difference.
3PL Fulfillment. 360˚ Approach. 180˚ Difference. More than a full-service 3PL, we are your partner. Your brand is our business. That is the OAD difference.
By Becky Bargh 12-Feb-2019 The new branding is designed to capture the attention of US customers on the small screen TV shopping channel QVC has revealed a brand makeover for its digital outlets. The new visual identity and logo is designed to improve the immersive, video-based shopping experiences for customers. According to research carried out … Read more
February 8, 2019 Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry CEW recently hosted “State of the Beauty Industry Report 2018-2019,” featuring insights and data from Larissa Jensen, executive director, beauty industry analyst, The NPD Group; Flynn Matthews, head of insights + measurement, consumer packaged goods, Google; Karen Wolfe, vice president, client consulting, Nielsen; and … Read more
January 30, 2019 Global Cosmetic Industry During 2018, the U.S. prestige beauty industry saw sales increase by 6% over 2017 to reach $18.8 billion. According to The NPD Group, skin care grew by 13% and contributed 60% of the industry’s total gains; makeup sales grew by 1%; fragrance saw a sales growth of 4%. Hair was the smallest … Read more
Pamela N. Danziger Forbes Contributor This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “ People are seeking equilibrium in all aspects of their lives – between humans and technology, brand … Read more
January 2019 Contact Author Eden Stuart U.S. prestige beauty products saw sales of $4.1 billion for Q3 2018 according to The NPD Group, up 7% over Q3 2017. Makeup sales increased 1% to $1.9 billion Total face, the category’s largest segment, grew by 2%, driven by concealer, powder and tinted moisturizer Lip color sales declined 10%, but gloss … Read more
Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges. By Charlotte Rogers marketweek.com The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and … Read more
They’ve got mail … and lots of it. According to a new study, the beauty and grooming subscription service category is expected to grow 10% in the next six months. The study, conducted by research consultancy Magid, noted that 17% of consumers currently have a subscription in the beauty/grooming category, while 27% plan on joining … Read more
