Customizing marketing strategies keeps brands competitive and customers happy.

by OPTIMOVE SEP 24, 2018 In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have … Read more

QVC answers customers’ demands with launching Urban Decay

Urban Decay is pulling the in-home shopping distribution lever with a QVC partnership. This week, the California-based cosmetics company launched 30 of its of best-selling products on QVC.com, including its De-Slick and Chill setting sprays, Perversion mascara, Naked Skin liquid foundations, Vice lipsticks and Naked Heat eye shadow palette. On Sept. 7, Urban Decay will debut … Read more

On Air Direct, Inc. Launches Dashparency

Dashparency (TM) is a Vendor Dashboard with real-time inventory and sales data at your fingertips. (POTTSTOWN, PA) – On Air Direct (OAD) is proud to announce the launch of DashparancyTM, up-to-the-minute, inventory tracking software that will impact the 3PL landscape. This proprietary software is giving vendors, retailers, and sales teams an unprecedented view of real-time … Read more

U.S. Prestige Beauty Sales Increase by 9% in Q1 2018

May 9, 2018 Contact Author The NPD Group has reported on the U.S. prestige beauty category’s sales performance during Q1 2018.  The skin care category lead the overall industry in Q1 2018 to reach $1.5 billion, a 14% increase over Q1 2017. NPD found that sales of toner/clarifiers grew by 19%, eye treatments grew by 14%, lip … Read more

Qurate: the Third Way to Shop

April 3, 2018 Contact AuthorJeb Gleason-Allured When Liberty Interactive renamed itself Qurate Retail Group in early March, the retail giant was removing the borders on what the company could be and reaching beyond existing mindsets for its platforms, which include the retail brands QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements. … Read more

Why the QVC model still works for beauty brands

GLOSSY by JESSICA SCHIFFER APR 4, 2018 At a time when much of the beauty conversation is happening online, QVC may not seem like the smartest outlet for new brands looking for a place to launch or expand their reach. But, to this day, the 32-year-old television shopping network remains a key platform for those young … Read more

Mike George Envisions Qurate Retail as the Netflix of Commerce

The group’s president and ceo spoke at a CEW event Wednesday night at the Union League Club in New York. Ellen Thomas Qurate Retail Group sure can draw a memorable crowd. Suzanne Somers, Josie Maran and celebrity makeup artist Mally Roncal were just a few of the QVC hosts who mingled with industry executives at … Read more

With prime location, Reno-Sparks becoming major distribution network

Duane Johnson March 16, 2018 “We have immediate access to port of entry in California and logistically can reach locations in 11 western states within 24 to 48 hours,” said Nancy McCormick, vice president of business retention, expansion & workforce for the Economic Development Authority of Western Nevada (EDAWN). “It’s all about location, location, location. … Read more

On Air Direct, Inc.’s fulfillment & logistics expansion continues with a move west to Sparks, NV!

(Pottstown, PA) — A fast-growing east-coast fulfillment company will soon be opening a new warehouse to better serve customers throughout the country. For the past 14 years, On Air Direct, Inc. (OAD) has been partnering with vendors and retailers for QVC, HSN, Amazon, Nordstrom and top-tier beauty brands: Philosophy, IT Cosmetics, Calista Tools, Bobbi Brown, … Read more

DHL Steps Back Into U.S. Package Delivery in Challenge to UPS, FedEx

Erica E. PhillipsMarch 15, 2018 5:01 p.m. ET Express service aimed at e-commerce shipments will start in major cities, will offer new competition for growing online commerce delivery to homes. “Faster, cost-effective delivery is going to be a future requirement to play in this space.” DHL said Thursday it is launching a new same-day and … Read more